Explaining In-N-Out Hype For Out of Staters

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California is known for many things: idyllic beaches, Silicon Valley, Hollywood stars, and arguably, one of the best fast-food chains in America—In-N-Out Burger. We’ve all seen the massive drive-thru lines that have you going, “Why would people wait in a line that long?” For many Californians, there’s a clear reason why. The food is really good and convenient.

For those unfamiliar, In-N-Out has gained an almost cult-like following that often leaves non-Californians scratching their heads. Just like White Castle for midwesterners, In-N-Out has a cultural grip on the west coast, particularly California. So, why all the hype? Let's bite into the phenomena that is In-N-Out.

In-N-Out Burger, founded in 1948, has built its reputation on a foundation of quality, simplicity, and consistency along the west coast. Their menu is straightforward: burgers, fries, shakes, and sodas. No chicken sandwiches, no salads, no triple-baked stomach-punch-extreme; just the fast-food essentials. This minimalist approach allows In-N-Out to focus on nailing the few items on its menu. On the other hand, there’s the secret menu that does contribute to the allure of the fast-food chain. From the commonly known Animal Fries to the lesser ordered items, the secret menu is the perfect way to add diversity to a menu without overextending yourself.

One key part that makes In-N-Out great is that the ingredients are fresh. When you order a burger, it’s made right then with crisp lettuce, tomato, and some tasty beef. The spread is a further highlight that elevates the simple ingredients into a unique burger compared to other popular chains, both locally and nationally.

The fries are cut in-house and we’re pretty sure every Californian has seen an In-N-Out employee behind the counter chopping up dozens of potatoes. The fries are lauded as some of the best around by Californians. The consistency among the various food items allows In-N-Out to be a reliable meal for many Californians. You know when you order a burger and fries, it’s coming to you hot and flavorful at a pretty excellent value.

Sure, if a basic burger and fries combo at In-N-Out cost $20 bucks it wouldn’t be worth it. However, you can get a meal for yourself and your friends for at most $20. That’s another reason you’ll see lines out the door. The food is cheap without tasting cheap.

There’s also an exclusivity that boosts its hype. If In-N-Out was available all over the country then it would lose some of its luster. However, since it’s only found on the west coast, large swaths of the country and left wondering “Is it really that good?” The only way to find out is to visit the Golden State.